BluePrint ORGANIC Beet Blast Vegetable & Fruit Drink 16 fl.oz.(473mL) USDA Organic.
The Hain Celestial Group, Inc. - Worldwide HQ recalled this product and the FDA reported the enforcement action on 27 December 2017 as Class III. The recall was initiated by the firm. The label on the back of the bottle may be for the incorrect product.

The record
Every field below is published by the FDA in the openFDA food enforcement database. Check the FDA notice before acting on any recall: this page is a reading of the public record, not a substitute for it.
- Product
- BluePrint ORGANIC Beet Blast Vegetable & Fruit Drink 16 fl.oz.(473mL) USDA Organic. Keep Refrigerated.
- Reason for recall
- The label on the back of the bottle may be for the incorrect product.
- Recalling firm
- The Hain Celestial Group, Inc. - Worldwide HQ
- Firm location
- New Hyde Park, New York, United States
- Classification
- Class III
- Status
- Terminated
- Recall number
- F-0500-2018
- Quantity
- 1,949 cases
- Distribution
- CA, CO, CT, FL, IA, IL, NH, NJ, NY, PA, TX, WA, WI
- Initiated
- 7 December 2017
- Reported by FDA
- 27 December 2017
- Terminated
- 19 January 2018
- Firm notified by
- Letter
- Product codes
- 09JAN18 and 16JAN18
Reading this record
Five things about this record are not in the record itself, and each one changes how it should be read.
- Class III means the FDA judged that the product was unlikely to cause harm but violated FDA labelling or manufacturing regulation. The class is assigned by an agency health hazard evaluation under 21 CFR 7.41, not by the firm.
- The firm started this recall itself. Most FDA food recalls are voluntary, and a recall is a food safety plan working rather than failing. The circumstances in which the agency asks for one instead are set out in 21 CFR 7.45.
- This record is the only one the FDA opened for its recall event, so it covers a single product code.
- The recall ran for 6 weeks, from 7 December 2017 to termination on 19 January 2018. Termination means the agency judged that all reasonable effort had been made, under 21 CFR 7.55, and it says nothing about whether product remained in circulation.
- The distribution pattern names 13 states, and the FDA published the enforcement report 3 weeks after the firm began the recall.
- Recalls of a beverage or juice run a median of 6 months, so this one was shorter than usual for its category. Juice is the other food with its own HACCP regulation in the United States, 21 CFR part 120, which requires a treatment achieving a 5-log reduction of the pertinent pathogen, and unpasteurised juice recalls are almost always a failure of that step or an exemption misapplied.
Named in the distribution pattern: California, Colorado, Connecticut, Florida, Iowa, Illinois, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Washington, Wisconsin. Those pages count recalls by where the RECALLING FIRM sits, which is a different question from where this product went.
Filed under beverages and juice. A product can sit in more than one.
Other beverages and juice recalls
These are the closest records in the corpus: the same kind of food. Unlike the firm’s own records below, they come from different companies, which is what makes them a pattern rather than a history.
Other records from The Hain Celestial Group, Inc. - Worldwide HQ
The FDA opens one enforcement record per product code, so several of these are frequently one recall event.
| Reported | Product | Firm | Reason | Class |
|---|---|---|---|---|
| 2016-08-03 | MaraNatha¿ All Natural Sunflower Seed Butter, NET WT 12 OZ (340g)., UPC 0 51651-09367 5 | The Hain Celestial Group, Inc. - Worldwide HQ | A potential for Listeria monocytogenes contamination was verified by the sunflower seed raw material supplier. | Class I |
All 2017 recalls · All FDA food recall data
Behind every recall is a clause somebody has to produce evidence for at their next audit. Krolda maps supplier documents to the clause they satisfy in FSSC 22000, IFS Food and 21 CFR 117, and routes the corrective action when the evidence is missing.
Early accessRecall records come from the openFDA food enforcement API, published by the U.S. Food and Drug Administration in the public domain. Krolda adds the hazard classification and the clause mapping; neither is an FDA determination. Always check the FDA notice before acting on a recall.